Education & Learning
Master’s in Human-Computer Interaction
Copenhagen School of Design and Technology, 2015 – 2016
Bachelorss of Arts
Copenhagen School of Design and Technology, 2011 – 2015
UX: Interaction Design, Dec 2017
Design Leadership Masterclass
Design Lab Inc., Mar 2020
UX Design Specialization, online course by Google,
Aug 2016
Branding fundamentals
Design Lab Inc., Nov 2014
Business Analysis, UX Research, User Testing and Validation, Customer Journey Mapping, Information Architecture, Low- and High- Fidelity Wireframing, Prototyping, Interaction Design, Visual Design, Defining Product Specifications, Design System Development, Design Sprints, A/B Testing.

Experienced with Kanban, Agile & Lean methodologies.

Coding fundamentals. HTML, CSS, JavaScript, SQL
Work experience
Product Designer
Fintef, Oct 2019 - Present
Designing end-to-end experience for financial products on mobile & web platforms. Working closely with managers, marketing specialists and developers.
UX Designer
Rewamped website flows and navigation menus, reducing the frequency of misdirected customer service queries by 30%. Conducted user testing with 10+ participants using; designed agains findings which reduced bounce rate for primary user flow by 30%.
Resume Worded, Sep 2017 – Sep 2019
Associate UX Designer
Redesigned company’s homepage and lead generation forms using existing design system; reduced bounce rates by 40% and increased leads by 15%.
Designed online customer support center comprising of a self-service knowledge base and interactive chat bot. Coached 15 summer interns.
Growshi, Dec 2016 – Aug 2017
UX Analyst
Managed redesign of internal tracking system in use by 125 employees, resulting in 20+ new features and 25% higher engagement.
Worked with product managers to validate design hypothesis by conducting interviews and usability sessions.
Growshi, Mar 2016 – Dec 2016
Heba Hikal
Senior Product Designer- UX Expert
Over 5 years of professional experience conducting UX research and designing interactive end-to-end user flows.
I enjoy working in close collaboration with teams across technology, business and design.
+20 115 551 7527